When creating a fan marketing campaign, a theme should connect social marketing programs with what is important to Facebook and Twitter users. It is great idea to have a campaign tie into the season like Barney’s did this past New Years by having their users tweet about their 2012 fashion resolutions. If a cause campaign is what you’re striving for, I suggest to create a sense of urgency to drive people to participate.
Take a look at my video below to see what type of themes can be used in creating fan marketing campaigns.
Watch the rest of my series on tips for running a fan marketing campaign. Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.
