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First Impressions Matter
David Meerman Scott wrote a excellent article on efficiency being used as a marketing assest but if one reads more into the message it becomes all about first impressions. The article serves as a fantastic wakeup call to business leaders; the first interaction with your customer can affect your company more in the long run than anything else. By all means, a CEO needs to weigh the risk and rewards with the dollars spent that will go into the first communication with the customer but if you can keep the engagement further down the road the investment will be worth it.
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