Contrary to popular belief the online video space is not solely for entertainment purposes. As I stated before, the digital video audience wants to be informed about a given topic which allows for much more targeted messaging.
The challenge becomes handling your message, I use the example of a friend of The Pulse Network whom produces political content in the Florida region. The audience of the content is going to be deeply engaged and attaching advertisement with the pieces will be successful if you understand the viewers. At-scale online is achievable but not with the same message that works in television and discovering what type of marketing works for the audience is the challenge.
Watch below as I address myth 2 on five video myths debunked at the NewFronts.