Experts used to believe that the shift from traditional tv viewing to digital would take over five years, they were wrong it happen a lot faster and in a different way. Digital video did not battle with traditional television instead it was accepted and became apart of the integrated experience.
Marketers, CEOs, and businesses need to understand that long-form video works within digital content. The consumer is willing to watch online; the play now is finding how to blend your online with your offline.
Check out the video below for more on myth 3 of the five video myths debunked at the NewFront.