Every company building an online marketing strategy is looking to create great content that is going to be appealing to both search engines and real people alike.
Unfortunately, it’s not as simple as throwing content against the wall and seeing what sticks. Every company needs to develop a digital strategy around their content marketing with the goal not just of getting page views, but of getting the correct people to click on the content you create. In the following video, I discuss the general principles behind developing digital content that that works.
Want more? Watch the rest of the series on web content marketing, or follow Tyler Pyburn and Butch Stearns on Twitter.
