I have spent most of my career as a TV and radio Sports Broadcaster . For years, I reported from “live shots” that were conducted using Satellite trucks and 2-3 man crews to simply be able to get a signal up. In the news business, the live aspect of getting information out can be vital to advancing the story. There is an immediacy, unique perspective, rich, engaging experience and often times a different perspective offered to viewers. Brands can achieve the same qualities and same experience with their potential customers by employing a live component to their content. And to do this, it is easier and cheaper than ever.
In this video, watch and listen as Mike Savello and I talk about how brands can use live streaming technology to reach their customers. We discuss how a big brand like Ford is employing LiveU streaming technology to create an engaging experience by following “The Amazing Race”. We also talk about a smaller brand called Honest Tea that used live streaming capabilities in their campaign to measure and rate the honesty of several major cities.
As someone who has made the leap, somewhat successfully, I think? from mainstream media to online media with The Pulse Network, it’s exciting to work with clients and help them reach customers with a rich, engaging, unique and different experience by offering them the ability to “Go Live” with their content.