The Digital Pulse Handshake

Jillian Vorce of the Jillian Group and Butch Stearns of the Pulse Network speak about the benefits of having a great digital handshake.

People do business with those that they know, like, and trust. To build trust in a relationship with a client, it starts off with a simple handshake, the trick is how to show trust online with your clients.

Connecting with someone and building trust online truly defines the digital handshake. It takes the same connection principal face-to-face and bringing it to online relationships.

Digitally accomplishing trust:

We put great emphasis on our office space, but most people find out about your business online. Therefore your site needs to feel and be as comfortable as your office space.

Remember: Your clients are your main focus! Create as much surface areas as possible for people to want to connect with you.

Jillian Vorce of the Jillian Group and Butch Stearns of the Pulse Network speak about what tools to use to create your digital handshake.

Tools for the digital handshake:

“Common sense is common sense but its not common practice” and the common practice piece is where we are missing. It is not about knowing what we should do, it is actually taking the steps to DO IT.

Eye contact, shaking hands and being present is very important, being about to show that online is a little more difficult but by utilizing sensory responses from target markets or clients your audience will see your digital handshake.

-Video  and audio content is huge to help your clients get a better understanding. When clients get to hear from you in videos and see your graphics it helps give your clients good vibes about your company. Don’t forget that too much text is too much! You wouldn’t talk someones ear off you just met, so don’t smother your clients with text!


Using Halloween For Marketing on Twitter

Voice of the People Segment: Butch Stearns sits down to look at what Twitter accounts are using Halloween for Marketing. Take a look at these accounts that used Halloween to help market their products!




Why Women Are the Superior Marketing Sex- The Pulse on Marketing

Battle of the Sexes-  Mark Ritson, Associate professor of Marketing and an expert on branding, wrote an article for Branding Strategy Insider about women succeeding more in marketing than men.

According to Mark Ritson, when it comes to research in marketing, women’s brains work better  for brands because women have more empathy than men (no surprise there). Female marketers outperform male marketing counterparts constantly.

Mark has been studying this for years and finds that

-          the female brain emerges as superior organs for communication and emotional understanding.

-          From a very early age girls express sensitivity much more than boys do

-          Females are more aware of competition so they know what is going on

-          And women don’t talk as much about themselves as much as men do, therefore they are built better for brands

Simply women’s brains are just better at understanding than men are, which makes women better marketers than men!




Why #Hashtags Aren’t Stupid

Thanks to Justin Timberlake and Jimmy Fallon, everyone now thinks that using hashtags are even dumber than they thought before.

As social media has expanded, people have continuously been faced with the challenge(s) of finding new ways to be funny and creative. In doing so, they’ve landed on terminology and usage of social media features #thatmakesnosenseinthecontext.

Hashtags, on popular websites such as Twitter, are largely useful in multiple industries in order to find those with similar interests, to track and participate in Twitter chats, to follow trending topics, and to denote an event that’s happening and allow its attendees or viewers to interact.

Without hashtags, only your followers on Twitter and Instagram would be coming across your content. Hashtags allow people who are searching for your topics and subject matters to find you, and therefore expand your reach and network exponentially.

Like any industry, there will be jargon that others don’t understand,  appreciate, or may even laugh at. Those of us who work in social media and/or marketing will continue using hashtags on social media because they add value to our content and how far it travels through the interwebs.

You can learn more about how Hashtags really work, by clicking here.



IMS Spotlight with Michelle Grant: 5 Steps for Proving & Increasing the Value of Social

When using social media networks with customers it gives you the tools to communicate directly with a customer. Michelle Grant from Moxie Interactive tells us the 5 steps for proving and increasing the value of social.

1. Integrate social identity, treat social ID the same way as an email address, address, or telephone number

2. Associate social engagement to customer value, create value around the frequency of their engagement, look at the amount of engagement, sentimental engagement. Value and benchmark customers who participate and socialize against those customers who don’t.

3. Once you created a connection between your customers social identification and their customer and record, use social interactions to increase relevancy. Trigger an email after social media and use social behavior to create more relevant experiences.

4. Monitor the effectiveness of those iterations, and look back a the metrics that came back from the social analysis on value and begin to understand are they increasing frequency. Changing sentiment and changing the life time value with a customer

5. Evolve social as an inbound channel

IMS Spotlight featuring Patrick Cahill: 5 Keys to Create Content that Generates Sales

Patrick Cahill of Beep! Directed Voicemail explains the 5 keys to build content to generate sales.

  1. Makes sure content is relatable and relevant to your product and service: Don’t have your sales team all “sales-sey”. Make sure the content topics are easily, naturally, able to pivot into sales conversations.
  2. Focus! Don’t overload info into one piece of content. “Too much to say to too many people”. Simply chose one piece of information for a takeaway.
  3. Use experts and extroverts. Use 1 expert that happens to be an extrovert, someone who knows they sound good on the phone, and looks good on cameras. You want to make sure they are comfortable with joining sales teams. When you have an expert you’ll see a rise!
  4. Don’t give away content without knowing who is downloading it. They will forget who you are and your company is with in 3 minutes. Initiate the conversation and make sure your content is worthy.
  5. Have a plan! Have a follow up plan that includes information sales. Tell sales how quickly they will receive the data. How quickly you need them to call. What messaging you want them to share. How much following up you need to expect. Have a unified understanding of our metrics for success.

At the end of the day… your content is going to generate sales- when you have a plan on how it is going to!



CEO Corner: Cervello Takeaways

Stephen Saber and Butch Stearns break down their conversation with Jim Leavitt, from CervelloWin With Data . They remind us of the key takeaways with business analytics , the right metrics and what it actually means to be agile.

How to get started is always a problem, and will always be a problem but what we takeaway from what Jim Leavitt said can truly help you:

  • Simply start with a piece and find a champion that will absorb change, and opportunity to take advantage of the change, and build around that.
  • A balanced set of metrics is also key: choose the right metrics depending on your business.
  • A balanced set of metrics s a good foundation to keep going back to. See the changes made and always go back to where you started. First stay focused on a set of metrics then later add to it, change it and see if what you’re doing is effecting this set of metrics.
  • Stay balanced with what you’re looking for.
  • Look at all the drivers and don’y stay limited.
  • Figure out how they all stay together and focus on the metrics.
  • Important: Make sure each department understands in a language that EVERYONE understand.
  • If you have a team that is cross-functional, you will have great success and speak the same language.
  • Make the data owners see how important their data value is.
  • And lastly Jim Leavitts definition of agile: pick a place to start, get the win and build from it! Then pick up the next place and allow yourself to move.

CEO CORNER: Sharing the Data Within Your Organzation

Collaborating and being on the same page with the company/ business you are working with is extremely important. The rule of thumb is open communication is always important, communication helps you understand and listen to one another.  A lot of CEO’s help to drive the importance of shared data that is brought together by the overall good for the organization.

If you are wondering how to collaborate successfully here’s how:

  1. Explain your clients value: Get them to see that their own data can be even more valuable if it were made available in a normalized way throughout the organization. 
  2. Try to create a common vision of what can be done with integrated information.
  3. Find out important data, pulling that together in an integrated way is commonly known as “data warehouse”.
  4. After that normalize that data so it is clear and makes more sense. Not everyone in your company speaks the same language, finance speaks differently than the IT department, so make sure you ALL understand.
  5. It is always important to put data into a data model, and based upon your customers information, how they need to see it.







CEO Corner: The Challenge of Managing Your Data

Jim Leavitt of Cervello discusses with us how to manage data. Cervello is a professional services and consulting firm that helps companies “win with data”. Cervello works across finance, sales and IT operations teams. They are the largest leader in social business analytic’s and work with in an impressive list of companies.

Cervello tackles their clients business and data issues in an integrated way. Cervello finds it important to discuss issues with all departments and figure out all the data needs and data issues and then come up with an integrated strategy on how to pull that together and supply solid analytic’s to the business to make better decisions.

A common challenge Cervello clients have when managing data is how they pull all their data together and integrate it in a way that makes sense, and have more meaning.

To help manage  data figure out what the important metrics are to a manager or CEO for running their business. Also the ability to understand and see how different customers are. Comes down to integrating the variety of info companies have and provide it into key metrics and good navigation to the people who need it.



Event Marketing 365:
10 Tips to Build a Kick-ass Marketing Campaign Around Your Event

Has your conference flat-lined? Are you not reaching the younger generation community members? How are you engaging with them before, during and after the event? In this webcast, Rick Quinn, GM of Event Marketing Platform at The Pulse Network, gives you ten actionable tips to creating a kick-ass marketing campaign.

July 9th @ 1pm ET
Register Today