Practicing real-time marketing is a challenge for many marketers. Leigh George of R2 Integrated shares her advice for successful real-time marketing strategies in this Spotlight on IMS.
1. Do Your Research
Doing the appropriate research and relying on big data is critical for implementing real-time marketing. Through analyzing big data and understanding trends that resonate with your target audience, you will be able to gauge what types of content and marketing messages will be best received.
2. Think Like a Publisher
Marketing is rapidly becoming more like publishing with the rise of social media. It’s important now for marketers to think like a newsroom and hiring individuals with strong storytelling skills. In order to be relevant, you need to offer value and establish a connection with what your audience is most interested in.
3. Act Like a Person, Not Like a Company
Online interactions from brands tend to be very reactive – customer service complaints, etc. As marketers, taking a proactive approach and searching for the right opportunities to engage with your customers is critical.
4. Know When and Where to Scale
When the lights infamously went out during this year’s Super Bowl, Oreo took advantage of the trending moment quickly. Knowing when to tap into a trend or an event is critical – having bad timing and saying the wrong thing could result in poor public perception. Make sure that you are natural
5. Don’t Fake It
Sometimes, brands try too hard to be relevant and will jump at the chance to join a conversation that is not appropriate. Again, research is crucial to ensure that you are involved in trending topics that are meaningful and tactful to your audience.
The Pulse Network is very excited about our upcoming Inbound Marketing Summit is taking place in San Francisco on July 30-31. You can register today for as little as $50 – click here to reserve your spot for this low price.
Check out our Spotlight on IMS New York series, featuring some of the brightest minds from the IMS Community, as we roll them out over the next few weeks leading up to the next show.
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