In this Webinar 3.0, join TPN’s Allen Bonde and host Tyler Pyburn, as they discuss tips for running fan marketing campaigns on Twitter. With more than 2/3 of the F500 on Twitter and over 140 million active users, Twitter has become a key social network for businesses and consumers alike. For digital and event marketers, Twitter can also be a great marketing channel for promoting offers, engaging with their community and creating word of mouth. In this fast-paced session we’ll look at some recent Twitter campaigns, explore how to integrate Twitter into your event marketing, and present the ‘top 5′ things you need to know about fan marketing on Twitter.
Concepts to be presented
- The most popular types of campaigns – and what tools to use
- Choosing the right theme and timeline to maximize your reach
- How to cross-promote and bridge your online and offline communities
May 16th, 2012
About the Speakers
Allen is CMO at the Pulse Network, a frequent blogger and industry speaker, and was previously a co-founder at venture-funded social marketing tools company Offerpop. He has also held positions at McKinsey and Yankee Group and co-hosts a weekly show – Market Science – on TPN.
Tyler is a host and producer at the Pulse Network, is a frequent contributor and co-host of Pulse shows including Pulse on Marketing and Market Science, and has on-air broadcast experience at both CBS and Fox affiliates.